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SoftGroup was Selected as Endeavor Entrepreneur

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SoftGroup was Selected as Endeavor Entrepreneur at 63rd International Selection Panel in Dubai
Read more at: https://www.endeavor.bg/2016/03/the-second-bulgarian-entrepreneur-selecte…
Entrepreneur: Venelin Dimitrov
Company: SoftGroup

Description of the company
Countries and NGOs across the world have sought to crack down on counterfeit medicines for decades, and with the help of Bulgarian entrepreneur Venelin Dimitrov, they have a much better chance of succeeding. SoftGroup offers pharmaceutical manufacturers a serialization solution allowing for the tracking of individual products through unique serial numbers. The company’s product addresses two problems for manufacturers: first, the spread of counterfeit medicines that hurt the industry’s credibility; and second, a directive by governments (specifically the EU, in this case) for all manufacturers to introduce serialization by 2019. Already serving 50% of the companies within Bulgaria’s $1.5 billion pharmaceutical industry, SoftGroup is looking to expand internationally into the Balkans and Middle East.

About Endeavor
Endeavor has now supported 1,233 entrepreneurs leading 779 companies in 25 emerging and growth markets around the world. The most recent Endeavor Entrepreneurs were chosen at a panel held from March 1-3 in Dubai, which marked the organization’s largest ISP to date outside of the U.S. Panelists at the event included top global business leaders and investors who were drawn from Endeavor’s extensive network of mentors and supporters.

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